In exchange for lending Sadlers’ Wells Theatre a bath for its ‘Marriage of Figaro’ production, Bathstore were given a full page space in the opera programme. Rather than just plonk a usual Bathstore ad in, I thought it would be more engaging for the audience to link the copy to the plot of the opera.

Cox sell insurance to high net worth individuals but their advertising didn’t reflect their target audience. They asked us to create a campaign to more clearly target this key group and their values, so we created Cox the butler to help get their messages across.

Dometic make small portable fridges and one of their key audiences is University Hall Managers who get complaints from students when food or drink is stolen from communal fridges. We were asked to come up with a press and mailer concept to persuade them to fit Dometic portable fridges in students’ rooms.

The third ad in the campaign was targeted at mobile home owners and appeared in caravan and mobile home magazines.

Mulberry asked us to help them launch their new All Weather collection with a campaign of small ads in national broadsheets.

Pascoe’s pride themselves on their natural dog food, the antithesis of all the dog “science foods”. They asked us to create a double page spread to appear in dog magazines.

Wolsey gave us a photo of Seve in one of their golf sweaters and asked us to create an ad around it for the programme of the British Open golf championship.