Andrex spent several years developing an Eco toilet tissue with softness worthy of the Andrex name (created using 90% recycled fibre and 10% sustainably sourced bamboo). We were asked to support the TV launch with an experiential campaign at shopping centres around the line ‘Get Bamboozling’, which encouraged shoppers to switch their usual roll over to Andrex Eco to see if their family noticed the difference.

Results: during the campaign, 107,000 people engaged with the stand and 350,000 brand samples were distributed