Aegon have been sponsoring British Tennis for 3 years, a programme that has helped nurture and develop young players. They wanted to use this success to highlight their core brand, helping people who are pre-retirement to plan for a successful future.

Andrex spent several years developing an Eco toilet tissue with softness worthy of the Andrex name (created using 90% recycled fibre and 10% sustainably sourced bamboo). We were asked to support the TV launch with an experiential campaign at shopping centres around the line ‘Get Bamboozling’, which encouraged shoppers to switch their usual roll over to Andrex Eco to see if their family noticed the difference.

Results: during the campaign, 107,000 people engaged with the stand and 350,000 brand samples were distributed

Research revealed that Gorgeous Comfort delivers a sensory experience with quilted pillows of softness. When we talked to people about ‘comfort’, they were very emotive – everyone had their own personal thing that was comforting to them.  This insight led to us to create a ‘Little Book of Comfort’, a DM piece that was not obviously marketing literature.

Results: a response rate of 8% (4% over the industry average). 87,438 coupons were redeemed and base volume sales increased by 2.8% compared to the same period in 2010.

Andrex Washlets – moistened toilet tissue – has always been a hard concept to talk to consumers about. How do you talk about wet loo roll being better than dry? To help them get the message across, Andrex launched a Clean Campaign, fronted by the forthright TV personality Dawn O'Porter. I came up with the logo idea for the Clean Campaign and wrote the digital content for the Facebook page.

In exchange for lending Sadlers’ Wells Theatre a bath for its ‘Marriage of Figaro’ production, Bathstore were given a full page space in the opera programme. Rather than just plonk a usual Bathstore ad in, I thought it would be more engaging for the audience to link the copy to the plot of the opera.

Bathstore were sponsoring a local charity race night and asked us to come up with a poster for the evening.

A concept I created, designed and illustrated for the Bathstore brochure, to tell the story of their innovation and product development.

A promotion created for British Airways and Comic Relief, which gave people the chance to win tickets for the ‘Funniest Flight in History’ – a Guinness World record breaking comedy gig performed at 35,000 feet. Each text entry donated £5 to Comic Relief.

Budgens stores are all independently owned and pride themselves on their locally sourced produce. We were briefed to create a poster which communicated both of these key values.

After a couple of big Hollywood directors shot films in and around Cardiff, we were asked to create a DM piece selling South Wales as a venue for filmmakers. This insert was placed in film programmes at the Cannes Film Festival and generated several enquiries.

Cox sell insurance to high net worth individuals but their advertising didn’t reflect their target audience. They asked us to create a campaign to more clearly target this key group and their values, so we created Cox the butler to help get their messages across.

Dometic make small portable fridges and one of their key audiences is University Hall Managers who get complaints from students when food or drink is stolen from communal fridges. We were asked to come up with a press and mailer concept to persuade them to fit Dometic portable fridges in students’ rooms.

The third ad in the campaign was targeted at mobile home owners and appeared in caravan and mobile home magazines.

femfresh intimate wipes had been perceived as a product aimed at women with ‘problems’ rather than something to freshen up with every day. We were asked to create an experiential stand that would change attitudes to the category and the brand, introducing femfresh to a younger target audience.  My idea was to create clean and lovely ‘femfresh VIPee loos' at music festivals and this launched at the popular V Festival in August 2011.

Results: Following the activity, over 80% strongly agreed that femfresh is an everyday product. Over 30,048 femfresh samples were distributed, 4,601 Vajazzle Kits were handed out, there were 9,360 loo visits. (Agency: smp)

The owner of Fustic House, a stunning 14 acre plantation estate in Barbados, asked me to create a logo, brochure and website content for his property. You can view the website here: www.fustichouse.com

We were asked to create a promotion that would reflect Galaxy's core proposition of Pleasure and raise their profile in-store.
We had the idea of giving away a free ebook with every bar, so people could lose themselves in a book as they enjoyed their Galaxy. For bigger bars, we gave people the chance to win a Kindle to read their books on. Branded under the theme 'Pleasure Bound', the campaign is currently live.

Golden Wonder were launching Weenie Wotsits, a new smaller version of their popular Wotsits snack. We were asked to come up with a TV ad to launch it. We had the idea of creating an ad that was too big for its stars, highlighting the smaller Wotsits size.

Hunt and Palmer are a bespoke air charter company, who arrange flights for everyone from famous celebrities to large travel groups. The brand was being re-launched under the campaign line: Above All. I was asked to write the website copy to reflect their key brand values of going above and beyond for their customers. View the website here: www.huntandpalmer.com

The introduction of the smoking ban in England presented a unique opportunity for Initial. They could see that pubs and hospitality venues would have to improve the facilities they provided, as more women and families were set to come in following the ban. They asked us to come up with a mailer to target these key businesses, highlighting the importance of upgrading their washroom facilities.

Results: there was a 12% response rate and a 200% increase in targets for appointments, with 18% of appointments resulting in a sale. £4.16 was made for every £1 spent on the campaign.

Jockey wanted to do a promotion with their brand Y-Fronts. They asked us to come up with ideas for a prize and to create an in-store poster to showcase the promotion. When I looked at the Y-Front logo, a trip to Paris seemed the ideal prize! This poster appeared in-store windows.

Jockey were launching a range of Bugs Bunny themed boxer shorts and asked us to come up with some design ideas. I drew this carrot design, which they loved and it became part of the range sold in House of Fraser stores. When travelling in India a couple of years later, I came across a fellow backpacker wearing a pair of ‘my’ shorts at a guest house in Delhi, which was an interesting conversation starter!

The Autumn Festival at Kew Gardens only lasts a few weeks. We were asked to create a 6 sheet poster to remind people that they didn’t have long to see the Gardens at their best.

Three logo designs for different clients: a freelance nhs manager, a barbados plantation estate and a specialist sports tours company

MiX Detect make in-car tracking devices which help to cut costs because they enable police forces to track their patrol cars, so they cut down unnecessary journeys. This B2B DM piece was sent to Chief Constables, who were facing huge budgets cuts.

Mulberry asked us to help them launch their new All Weather collection with a campaign of small ads in national broadsheets.

Multiyork create handmade sofas, individually crafted at their factory in Norfolk. This poster was created for display near the airport luggage carousel at Norfolk airport.

We were asked to come up with an affordable mailer to send to 30 home and lifestyle magazine journalists to persuade them to attend the launch of Multiyork’s new tailor-made sofa collections. These paddles are used to tuck in Multiyork’s sofa covers and were the perfect item to send out to intrigue and tease journalists.

Results: 25% of the journalists targeted attended the event.

From the era of the original Milky Bar Kid adventures. Our brief was to create a heroic adventure, where the Milky Bar Kid would defeat someone or something that threatened the pure white goodness of Milky Bar!

Pascoe’s pride themselves on their natural dog food, the antithesis of all the dog “science foods”. They asked us to create a double page spread to appear in dog magazines.

A digital campaign to help people struggling to choose last minute Christmas presents. People could put in who the present was for and how much they wanted to spend and the rotating banner would then show them a range of suitable gift ideas from PC World.

A retail TV campaign highlighting Perfume Shop's key brand and price messages during the Christmas campaign period.

Two radio ads, one for father's day, the other for mother's day to highlight the offers at The Perfume Shop for these key retail events.

Regional Railways asked us to create a TV campaign telling people what great value for money their train services offered. We decided to show them just how far they could go for their cash by putting a camera on the front of a train.

Sennheiser were launching a new wireless PA System - they wanted to create a high impact campaign to showcase the launch, while reminding people of the excellence of their sound quality.

Sennheiser teamed up with international artist and producer Labrinth to push sound to new limits - Project Noise invited Lab's fans to send in noises from their world, to be mixed into a new track, all in the pursuit of perfect sound.

Sudocrem is an antiseptic healing cream that has become a godsend for mums and dads, helping to protect their babies from getting nappy rash. I was asked to re-write their website, to make the copy more friendly and engaging for parents. You can view the website here: www.sudocrem.co.uk

Part of a promotional campaign for Yazoo. These two emails were sent to people who had applied to get a free Yazoo bottle cooler, reminding them to go online to claim the offer.

Wolsey gave us a photo of Seve in one of their golf sweaters and asked us to create an ad around it for the programme of the British Open golf championship.